Marketing Management Program

Offered by Apex Learning Centre

6-Month Certificate Course

Course Modules:

• Introduction to Marketing & Market Research
• Consumer Behavior & Customer Relationship Management (CRM)
• Digital Marketing & Social Media Strategies
• Branding & Advertising Fundamentals
• Sales Techniques & Negotiation Skills
• Practical Training & Case Studies

Course Outcomes:

• Gain a foundational understanding of marketing principles.
• Learn customer behavior analysis and relationship management.
• Develop practical skills in digital marketing and branding.
• Understand the fundamentals of sales and advertising.

Job Placement & Career Opportunities:

• Marketing Assistant
• Social Media Coordinator
• Sales Associate
• Brand Representative

1-Year Diploma Course (Two Semesters)

Semester 1:

• Principles of Marketing & Business Development
• Consumer Psychology & Buying Behavior
• Market Research & Competitive Analysis
• Digital Marketing & SEO Strategies
• Advertising, Promotions & Public Relations
• Practical Training & Case Studies

Semester 2:

• Brand Management & Corporate Identity
• E-Commerce & Online Business Models
• Content Marketing & Copywriting
• Social Media Marketing & Influencer Management
• Internship & Hands-on Training

Course Outcomes:

• Understand branding, advertising, and corporate identity.
• Gain knowledge of e-commerce and digital marketing strategies.
• Develop practical skills in social media and influencer marketing.
• Work on real-world case studies and marketing campaigns.

Job Placement & Career Opportunities:

• Digital Marketing Specialist
• Market Research Analyst
• Brand Coordinator
• Social Media Manager

2-Year Diploma Course (Four Semesters)

Semester 1 & 2: (Same as 1-Year Diploma Course)

Semester 3:

• Strategic Marketing & Business Growth
• International Marketing & Global Business Strategies
• Digital Advertising & Pay-Per-Click (PPC) Marketing
• Customer Loyalty & Relationship Marketing
• Sales Management & Leadership

Semester 4:

• Marketing Analytics & Performance Metrics
• Product Management & Innovation Strategies
• Public Relations & Crisis Management
• Internship & Hands-on Marketing Project

Course Outcomes:

• Learn advanced marketing analytics and performance tracking.
• Develop expertise in global marketing and business expansion.
• Gain experience in product innovation and brand management.
• Complete an internship in a marketing firm or business.

Job Placement & Career Opportunities:

• Marketing Manager
• Business Development Executive
• Advertising Specialist
• PR & Communications Manager

3-Year Diploma Course (Six Semesters)

Semester 1 - 4: (Same as 2-Year Diploma Course)

Semester 5:

• Integrated Marketing Communications & Media Planning
• Business-to-Business (B2B) & Business-to-Consumer (B2C) Marketing
• Event Management & Experiential Marketing
• Retail & Merchandising Strategies
• Leadership in Marketing & Team Management

Semester 6:

• AI & Automation in Digital Marketing
• Strategic Sales & Revenue Growth
• Data-Driven Marketing & Predictive Analytics
• Capstone Project & Industry Collaboration

Course Outcomes:

• Master integrated marketing strategies and media planning.
• Gain expertise in AI-driven and data-driven marketing.
• Learn how to manage retail, events, and brand campaigns.
• Work on real-world marketing projects and leadership roles.

Job Placement & Career Opportunities:

• Senior Marketing Strategist
• Digital Advertising Manager
• Business Development Manager
• Marketing Data Analyst

4-Year Advanced Diploma Course (Eight Semesters)

Semester 1 - 6: (Same as 3-Year Diploma Course)

Semester 7:

• Neuromarketing & Consumer Decision Science
• Evolving Trends in Marketing & Emerging Markets
• Long-Term Internship in Marketing or Business Firms

Semester 8:

• Research & Final Thesis Submission
• Sustainable & Ethical Marketing Strategies
• Growth Hacking & Startup Marketing
• Capstone Project on Market Innovation

Course Outcomes:

• Gain expertise in neuromarketing and consumer psychology.
• Master ethical and sustainable marketing strategies.
• Develop leadership skills in business growth and market innovation.
• Work on an industry-backed capstone project in marketing.

Job Placement & Career Opportunities:

• Chief Marketing Officer (CMO)
• Growth Marketing Strategist
• E-Commerce Marketing Director
• Global Brand Manager

Overall Career Prospects & Job Placement Assistance:

Industries Hiring Graduates of this Program:

• Digital Marketing & Advertising Agencies
• E-Commerce & Retail Businesses
• Corporate Marketing & Public Relations Firms
• Media & Entertainment Companies

Job Placement & Career Support by Apex Learning Centre:

✅ Internship & Job Placement Assistance
✅ Access to Marketing Industry Networking Events
✅ Resume Building & Career Counseling
✅ Connection with Marketing Experts & Business Leaders

Why Choose Apex Learning Centre?

At Apex Learning Centre, our Marketing Management program is designed to equip students with the latest marketing skills, digital strategies, and business growth techniques. With hands-on training, real-world marketing projects, and industry collaborations, graduates are ready for high-demand careers in digital marketing, branding, sales, and advertising.

🚀 Start your journey in Marketing Management with Apex Learning Centre today! 🎯