Digital Marketing & SEO

Offered by Apex Learning Centre

6-Month Certificate Course

Course Modules:

Introduction to Digital Marketing
SEO Basics & Keyword Research
Content Marketing & Blogging
Social Media Marketing Essentials
Google Ads & PPC Advertising
Practical Training in SEO & Digital Marketing Campaigns

Course Outcomes:

Understand the fundamentals of digital marketing and SEO.
Learn keyword research, on-page and off-page SEO techniques.
Develop skills in social media and content marketing strategies.
Gain hands-on experience in running digital campaigns.

Job Placement & Career Opportunities:

SEO Executive
Digital Marketing Assistant
Content Writer & Blogger
Social Media Marketer

1-Year Diploma Course (Two Semesters)

Semester 1:

Introduction to Digital Marketing & Trends
Search Engine Optimization (SEO) Strategies
Google Analytics & Website Performance Tracking
Social Media & Email Marketing Strategies
PPC Advertising (Google Ads & Facebook Ads)
Hands-on SEO & Digital Marketing Projects

Semester 2:

Advanced SEO (Technical SEO, Link Building, SEO Audits)
Affiliate Marketing & Monetization Strategies
E-Commerce Digital Marketing
Mobile Marketing & App Store Optimization (ASO)
Online Reputation Management
Internship & Practical Digital Marketing Campaigns

Course Outcomes:

Gain expertise in advanced SEO techniques and digital marketing tools.
Learn PPC advertising and conversion optimization strategies.
Understand affiliate marketing, e-commerce marketing, and mobile marketing.
Get hands-on experience in running marketing campaigns.

Job Placement & Career Opportunities:

SEO Specialist
Digital Marketing Executive
PPC Ads Manager
E-Commerce Marketing Associate

2-Year Diploma Course (Four Semesters)

Semester 1 & 2: (Same as 1-Year Diploma Course)

Semester 3:

Advanced Content Marketing & Blogging Strategies
Data-Driven Digital Marketing & Analytics
Growth Hacking & Lead Generation
Video Marketing (YouTube & TikTok)
AI in Digital Marketing & Chatbots

Semester 4:

Conversion Rate Optimization (CRO) & Sales Funnels
Email Marketing & Marketing Automation
Influencer Marketing & Brand Collaborations
Digital Marketing for Local & International Businesses
Internship & Live Digital Marketing Projects

Course Outcomes:

Master digital marketing, data analytics, and automation tools.
Develop expertise in video marketing, lead generation, and sales funnels.
Understand influencer marketing, brand growth, and customer retention strategies.
Gain real-world experience with internship projects.

Job Placement & Career Opportunities:

Digital Marketing Strategist
Content Marketing Manager
Performance Marketing Specialist
Lead Generation Expert

3-Year Diploma Course (Six Semesters)

Semester 1 - 4: (Same as 2-Year Diploma Course)

Semester 5:

AI-Powered Marketing & Chatbots
Advanced PPC Advertising & Retargeting Strategies
Digital PR & Online Reputation Management
Neuromarketing & Consumer Psychology
Multi-Channel Marketing & Customer Engagement

Semester 6:

E-Commerce Growth & Dropshipping Marketing
Cybersecurity & Data Privacy in Digital Marketing
Digital Marketing for B2B & B2C Markets
Capstone Project: Running a Full Digital Marketing Campaign
Internship in Digital Marketing Agencies

Course Outcomes:

Gain expertise in AI-driven marketing strategies and automation tools.
Learn advanced PPC, neuromarketing, and customer engagement techniques.
Develop strategies for digital PR, e-commerce growth, and cybersecurity.
Execute full-scale marketing campaigns for real businesses.

Job Placement & Career Opportunities:

Senior Digital Marketing Manager
Growth Hacker & Marketing Analyst
E-Commerce Marketing Strategist
Digital PR & Communications Expert

4-Year Advanced Diploma Course (Eight Semesters)

Semester 1 - 6: (Same as 3-Year Diploma Course)

Semester 7:

Digital Marketing for Global & Enterprise Businesses
AI & Machine Learning in Digital Advertising
Ethical Marketing & Consumer Trust Strategies
Long-Term Internship in Digital Marketing Agencies

Semester 8:

Research & Final Thesis Submission
Future Trends in Digital Marketing & SEO
Capstone Project: Building & Scaling a Digital Marketing Agency
Advanced Consulting & Freelancing in Digital Marketing

Course Outcomes:

Master enterprise-level digital marketing and SEO strategies.
Learn AI-driven marketing, ethical marketing, and automation techniques.
Conduct research on the future of digital marketing.
Develop expertise to start and scale a digital marketing agency.

Job Placement & Career Opportunities:

Digital Marketing Consultant
Chief Marketing Officer (CMO)
SEO Director & Performance Marketing Leader
Founder of a Digital Marketing Agency

Overall Career Prospects & Job Placement Assistance:

Industries Hiring Graduates of this Program:

Digital Marketing Agencies
E-Commerce & Online Business Companies
Corporate Marketing & Branding Teams
Technology & Media Companies

Job Placement & Career Support by Apex Learning Centre:

✅ Internship & Job Placement Assistance
✅ Professional Certifications in Digital Marketing & SEO
✅ Industry Networking & Career Counseling
✅ Business Support for Freelancers & Digital Marketing Entrepreneurs

Why Choose Apex Learning Centre?

At Apex Learning Centre, our Digital Marketing & SEO program is designed to equip learners with high-demand skills in SEO, paid advertising, content marketing, and growth hacking. Our expert-led training, hands-on projects, and career support prepare students for exciting careers in digital marketing, SEO consulting, and online business growth.

🚀 Start Your Digital Marketing Journey with Apex Learning Centre! 🎓💻📈