Social Media Marketing

Offered by Apex Learning Centre

6-Month Certificate Course

Course Modules:

Introduction to Social Media Marketing
Understanding Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube)
Content Creation & Strategy for Social Media
Social Media Advertising (Facebook & Instagram Ads)
Analytics & Performance Tracking
Practical Training in Social Media Campaigns

Course Outcomes:

Understand social media marketing fundamentals and platform dynamics.
Learn to create engaging content for different social media platforms.
Develop skills in running paid ads and organic social media growth strategies.
Gain hands-on experience in managing live social media campaigns.

Job Placement & Career Opportunities:

Social Media Manager
Digital Marketing Executive
Content Creator & Brand Strategist
Online Community Manager

1-Year Diploma Course (Two Semesters)

Semester 1:

Fundamentals of Social Media Marketing
Building a Personal Brand on Social Media
Social Media Copywriting & Visual Storytelling
SEO & Hashtag Strategies for Social Growth
Engagement & Community Management
Hands-on Social Media Campaigns

Semester 2:

Paid Advertising (Facebook, Instagram, LinkedIn, TikTok Ads)
YouTube & Video Marketing Strategies
Influencer Marketing & Brand Collaboration
Social Media Automation & Scheduling Tools
Analytics & KPI Tracking for Campaign Optimization
Internship & Live Social Media Projects

Course Outcomes:

Learn how to grow and manage social media pages and communities.
Develop skills in paid advertising, influencer marketing, and content creation.
Gain hands-on experience in social media campaign execution.
Understand engagement strategies and how to build a brand presence.

Job Placement & Career Opportunities:

Social Media Consultant
Brand & Marketing Strategist
Content Marketing Manager
Influencer Relations Manager

2-Year Diploma Course (Four Semesters)

Semester 1 & 2: (Same as 1-Year Diploma Course)

Semester 3:

Advanced Facebook & Instagram Advertising
TikTok & YouTube Growth Strategies
Affiliate & Influencer Marketing on Social Media
Crisis Management & Brand Reputation Handling
Content Virality & Growth Hacking

Semester 4:

Conversion Optimization & Lead Generation on Social Media
E-commerce & Social Media Sales Funnels
Data-Driven Marketing & Social Media Analytics
Social Media Law, Ethics & Copyrights
Internship & Practical Social Media Management

Course Outcomes:

Master paid and organic social media strategies for business growth.
Learn advanced influencer marketing, engagement techniques, and sales funnels.
Understand how to use analytics tools to optimize campaigns.
Gain real-world experience managing social media accounts for businesses.

Job Placement & Career Opportunities:

Digital Marketing Specialist
Performance Marketing Manager
E-Commerce Social Media Expert
Growth & Engagement Strategist

3-Year Diploma Course (Six Semesters)

Semester 1 - 4: (Same as 2-Year Diploma Course)

Semester 5:

AI in Social Media Marketing & Chatbots
Multi-Channel Social Media Campaign Management
Advanced Content Strategy & Brand Storytelling
Social Media Monetization & Passive Income Strategies
Emerging Trends in Social Media & Platform Updates

Semester 6:

Social Media for Political & Non-Profit Campaigns
Business & Corporate Social Media Strategies
Personal Branding & Thought Leadership
Capstone Project: Running a Full Social Media Marketing Campaign
Internship in Social Media Management

Course Outcomes:

Develop expertise in AI-based social media strategies and automation.
Master high-level brand storytelling and campaign management.
Learn monetization techniques for social media businesses.
Gain hands-on experience in executing full-scale marketing campaigns.

Job Placement & Career Opportunities:

Senior Social Media Manager
PR & Digital Communications Expert
Brand & Marketing Consultant
Online Business Growth Strategist

4-Year Advanced Diploma Course (Eight Semesters)

Semester 1 - 6: (Same as 3-Year Diploma Course)

Semester 7:

Corporate & Enterprise Social Media Marketing Strategies
Social Media & Public Relations Crisis Management
Advanced AI & Predictive Analytics in Social Media Marketing
Long-Term Internship in Social Media Agencies

Semester 8:

Research & Final Thesis Submission
Global Social Media Trends & Emerging Technologies
Capstone Project: Scaling a Social Media Business or Startup
Masterclass on Social Media Consulting & Agency Setup

Course Outcomes:

Gain advanced-level skills in corporate social media marketing.
Learn AI-driven campaign optimization and predictive analytics.
Conduct research on global social media trends and emerging technologies.
Develop expertise to start and scale a social media agency or business.

Job Placement & Career Opportunities:

Social Media Consultant & Strategist
Corporate Social Media Manager
Digital Communications Director
Founder of a Social Media Marketing Agency

Overall Career Prospects & Job Placement Assistance:

Industries Hiring Graduates of this Program:

Digital Marketing Agencies
Corporate Marketing & Branding Teams
PR & Communications Firms
E-Commerce & Online Business Companies

Job Placement & Career Support by Apex Learning Centre:

✅ Internship & Job Placement Assistance
✅ Professional Certifications in Social Media Marketing
✅ Industry Networking & Career Counseling
✅ Business Support for Freelancers & Social Media Entrepreneurs

Why Choose Apex Learning Centre?

At Apex Learning Centre, our Social Media Marketing program is designed to equip learners with in-demand skills in content creation, paid advertising, influencer marketing, and data analytics. Our hands-on training, expert faculty, and real-world projects prepare students to thrive in digital marketing, brand strategy, and social media consultancy roles.

🚀 Start & Scale Your Social Media Career with Apex Learning Centre! 🎓📲